odo, Sustainable Electronics Concept
Vision for a Sustainable FutureVision for a Sustainable Future
Sony Electronics, 2008
Odo is an innovative family of socially responsible design concepts that harnesses user-generated kinetic energy and fosters engaging interactions. Inspired by children's boundless energy, Odo creates unique experiences that captivate and cultivate awareness for the future. By incorporating user-generated kinetic energy, Odo promotes sustainability and redefines our interaction with technology, sparking joy and curiosity for users of all ages.
Design Research + Strategy
Brand Strategy + Identity
Creative Direction
Industrial Design + Sustainable Materials
Interaction Design
Proof of Concept Prototype
Graphic Design + Packaging
Illustration
Proof of Concept, hardware prototype
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Design and the Elastic Mind, MoMA New York
14th UN Conference on Climate Change, Warsaw, Poland
Sony Wonder Technology Lab, New York
Eco-Exhibition Tokyo, Japan
Sony-made ECO Showcase, Tokyo, Japan
Korea Electronics Show, Korea
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Design Revolution: 100 Products That Empower People, USA
SURFACE magazine, USA
Axis magazine, Japan
Casa BRUTUS magazine, Japan
Nikkei Design magazine, Japan
Mono magazine, Japan
Sony CSR Report 2008, Japan
T3 magazine, UK
FORM magazine, Germany
Peclers Trend Report, France
Intramuros magazine, France