Doppler Automotive Product Design

No Hassle. No Pressure. No Fees. No, Really.

Automotive Marketing Consultants, Inc., 2018  


The Doppler platform unites a proprietary reservation and dispatch system with a vast network of delivery agents nationwide, seamlessly integrating online shopping with real-time vehicle experiences. With Doppler, customers can enjoy a seamless journey, from browsing and reserving vehicles online to experiencing them in person, all facilitated by a streamlined and innovative approach to automotive retail.

birdcrumbs collaborated closely with the Doppler team to develop a user experience platform for automotive enthusiasts. Through user research, prototyping, and testing, birdcrumbs crafted an intuitive interface that seamlessly integrates cutting-edge technology with elegant design aesthetics within a tight timeframe and budget.


UX Research + Strategy

Heuristic Analysis

Competitive Analysis

A/B Testing

Service Design

Wireframes

UX/UI Design

Tone of Voice

Rapid Prototyping

Social Media Content

doppler user journey

 

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